The Million Pound Story (Coached Version)

£995

The Million Pound Story (Coached Version)

How do you take your brilliant idea and turn it into a proposition, and messaging, that will make people listen and take action?

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Introduction

Everything you need to know to get started.

Course introduction

The Million Pound Story - Course Workbook

Part 1 - The Hero and Where He's Stuck

Our proposition is the story of how we help our potential customers. In this section we look at why it's important we understand who the Hero of our story is, and how we work out where he's stuck.

1.1 - Storytelling

Preview

1.2 - The Hero's Journey

1.3 - Why your proposition is telling the wrong story

Preview

1.4 - Let's get to know our Hero better

Let's get to know our Hero better - Worksheet

Sample completed ideal customer worksheet - Document

Sample ideal customer bio - Document

1.5 - Where is our Hero stuck?

Where is our Hero stuck? - Worksheet

1.6 - The three layers of pain

1.7 - Recap of Part One

Part 2 - Enter The Mentor

Every great story, including your proposition has a Hero, as we discussed in Part 1.

But nearly always The Hero has a problem and needs help. Enter The Mentor.

As you'll discover in this section, every great Hero needs a great Mentor to help him solve his problem. If you want that Mentor to be you, then are some things you must know and some things you must do.

It's all in Part 2!

2.1 - Introduction - Meet the Mentor

2.2 - A story about targeting - The Ice Cream Wars

2.3 - The Power of small audiences

2.4 - How big does your audience need to be?

2.5 - Famous for one thing

2.6 - USPs Differentiation and targeting

2.7 - Emotional buying triggers

2.8 - Emotional buying triggers - exercise explainer

Emotional buying triggers - Worksheet

Sample completed emotional buying triggers worksheet - Document

2.9 - The Niche Grid

The Niche Grid - Worksheet

Part 3 - The Land of Milk and Honey

3.1 - Introduction to Part 3

3.2 - Why some stories are so powerful

3.3 - Why people buy things - Part 1 - Pain and Pleasure

3.4 - Why people buy things - Part 2 - Emotion

3.5 - The Land of Milk and Honey

3.6 - What's the plan Stan?

Part 4 - Let's write a proposition

4.1 - Why? An introduction to the Golden Circle

Your solution - Worksheet

4.2 - How? How is more than just how

4.3 - What? We pull it all together

Your proposition - Worksheet

Sample long form proposition - Document

4.4 - The importance of key messages

Key messages - Worksheet

4.5 - The Message Book

The Message Book - Worksheet

4.6 - Final thoughts

Action plan - Worksheet