1.3 - Why your proposition is telling the wrong story

Most propositions talk about things that prospects don't care about. 

In this video I look at what they do care about and explain the fundamental shift in thinking you need to make before you can craft a great proposition.

The Million Pound Story (Coached Version)

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Introduction

Part 1 - The Hero and Where He's Stuck

Part 2 - Enter The Mentor

Part 3 - The Land of Milk and Honey

Part 4 - Let's write a proposition