Welcome to The Million Pound Story

Every year thousands of entrepreneurs with great ideas start businesses. Less than half survive beyond the first twelve months. There's a reason for that.
Great ideas are not enough!
If you can't describe your idea to your prospects in a way that makes them listen and take action, then they will remain just that. Prospects. 
The Million Pound Story bridges that gap. This course is an established and proven framework that has helped many companies to launch products with the confidence of having a compelling proposition. It will take you from where you are now, to a fully implemented proposition and messaging that is attracting warm leads to your business.

  • £995

The Million Pound Story (Coached Version)

How do you take your brilliant idea and turn it into a proposition, and messaging, that will make people listen and take action?

  • £495

The Million Pound Story

  • Closed

How do you take your brilliant idea and turn it into a proposition, and messaging, that will make people listen and take action?

  • £395

Content That Converts

A course that takes your LinkedIn content from "Who are you", to "That's awesome. Can we talk?"

Testimonials

“Peter's training was a game changer for us"
We have a great product but we were struggling with how to tell people about it. Working with Peter, everything became clear. He showed us how to turn our ideas into a powerful proposition and how to focus it on the perfect audience. We  now use what we learned in all of our content marketing. Peter's training was a game changer for us ”

Martin McAndrew - CEO & Owner, Bluethirst Media

"Peter's course was transformational"

It really helped us focus on how to simplify and clarify our proposition. The results, more conversations with great prospects, were almost immediate"

Paul Dufays - Managing Director, Brigg Macadam

About me

I've been an entrepreneur all my working life. I've built and sold three tech businesses, and when I wasn't building businesses for myself, I was helping other people build or fix there's.
I built The Million Pound Story as a one-day workshop to solve the problem that I regularly saw holding startups back. Proposition and messaging. It was more successful than I could have imagined. By turning it into an online course, I'm now bringing it to a wider audience.