Content That Converts
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Part 1 - Who is your content for?

1.1 - Introduction
1.2 - The first rule of content
1.3 - Who is your content for?
Who is your content for - Worksheet
Sample completed ideal customer worksheet
Sample ideal customer bio
1.4 - What's keeping your Hero awake at night?
1.5 - The three layers of pain
The three layers of pain - Worksheet
1.6 - The Inner Conversation
1.7 - Why your content's not working
1.8 - Recap
Part 2 - Your content framework

2.1 - Introduction
2.2 - The second rule of content
2.3 - The real reason that consistency matters
2.4 - Your pillars of content
Your pillars of content - Worksheet
2.5 - The content calendar
Content Calendar template.xlsx
2.6 - Storytelling - from complexity to simplicity
2.7 - The Story Spine
Story spine - Worksheet
2.8 - Recap
Part 3 - Let's write content

3.1 - Introduction
3.2 - Hooks and Headlines
3.3 - The Authority Post
3.4 - The Announcement Post
3.5 - The Two Paths Post
3.6 - The Conversation Post
3.7 - The Metaphor Post
3.8 - Conflict and the common enemy
3.9 - Posts we don't write
3.10 - The Call to Action
Example of all the post types
3.11 - Final Thoughts
Bonuses and Resources

A Quick Guide to Copywriting
How to write an epic Linked profile that generates leads
Five tips for turning good copy into great copy. Interview with copywriter Steve Fountain
Owners Q&A session recording - 1 July 2021 (Video)
Owners Q&A session recording - 1 July 2021 (Audio only)
Owners Q&A session recording - 15 July 2021 (Video)
Owners Q&A session recording - 15 July 2021 (Audio only)

2.7 - The Story Spine

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