Content That Converts

£395

Content That Converts

A course that takes your LinkedIn content from "Who are you", to "That's awesome. Can we talk?"

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Part 1 - Who is your content for?

1.1 - Introduction

1.2 - The first rule of content

Preview

1.3 - Who is your content for?

Who is your content for - Worksheet

Sample completed ideal customer worksheet

Sample ideal customer bio

1.4 - What's keeping your Hero awake at night?

1.5 - The three layers of pain

The three layers of pain - Worksheet

1.6 - The Inner Conversation

1.7 - Why your content's not working

Preview

1.8 - Recap

Part 2 - Your content framework

2.1 - Introduction

2.2 - The second rule of content

2.3 - The real reason that consistency matters

2.4 - Your pillars of content

Your pillars of content - Worksheet

2.5 - The content calendar

Content Calendar template.xlsx

2.6 - Storytelling - from complexity to simplicity

2.7 - The Story Spine

Story spine - Worksheet

2.8 - Recap

Part 3 - Let's write content

3.1 - Introduction

3.2 - Hooks and Headlines

3.3 - The Authority Post

3.4 - The Announcement Post

3.5 - The Two Paths Post

3.6 - The Conversation Post

3.7 - The Metaphor Post

3.8 - Conflict and the common enemy

3.9 - Posts we don't write

3.10 - The Call to Action

Example of all the post types

3.11 - Final Thoughts

Bonuses and Resources

A Quick Guide to Copywriting

How to write an epic Linked profile that generates leads

Five tips for turning good copy into great copy. Interview with copywriter Steve Fountain

Owners Q&A session recording - 1 July 2021 (Video)

Owners Q&A session recording - 1 July 2021 (Audio only)

Owners Q&A session recording - 15 July 2021 (Video)

Owners Q&A session recording - 15 July 2021 (Audio only)