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Peter Whent/The Million Pound Story
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  • £495

The Million Pound Story

  • Closed

How do you take your brilliant idea and turn it into a proposition, and messaging, that will make people listen and take action?
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Contents

Introduction

Everything you need to know to get started.
The Million Pound Story - Course Workbook
Join The Million Pound Story Facebook Group
Course introduction

Part 1 - The Hero and Where He's Stuck

Our proposition is the story of how we help our potential customers. In this section we look at why it's important we understand who the Hero of our story is, and how we work out where he's stuck.
1.2 - The Hero's Journey
1.1 - Storytelling
1.3 - Why your proposition is telling the wrong story
1.4 - Let's get to know our Hero better
Let's get to know our Hero better - Worksheet
1.5 - Where is our Hero stuck?
Where is our Hero stuck? - Worksheet
Sample completed ideal customer worksheet - Document
Sample ideal customer bio - Document
1.6 - The three layers of pain
1.7 - Recap of Part One

Part 2 - Enter The Mentor

Every great story, including your proposition has a Hero, as we discussed in Part 1.

But nearly always The Hero has a problem and needs help. Enter The Mentor.

As you'll discover in this section, every great Hero needs a great Mentor to help him solve his problem. If you want that Mentor to be you, then are some things you must know and some things you must do.

It's all in Part 2!
2.1 - Introduction - Meet the Mentor
2.2 - A story about targeting - The Ice Cream Wars
2.3 - The Power of small audiences
2.4 - How big does your audience need to be?
2.5 - Famous for one thing
2.6 - USPs Differentiation and targeting
2.7 - Emotional buying triggers
2.8 - Emotional buying triggers - exercise explainer
Emotional buying triggers - Worksheet
Sample completed emotional buying triggers worksheet - Document
2.9 - The Niche Grid
The Niche Grid - Worksheet

Part 3 - The Land of Milk and Honey

3.1 - Introduction to Part 3
3.2 - Why some stories are so powerful
3.3 - Why people buy things - Part 1 - Pain and Pleasure
3.4 - Why people buy things - Part 2 - Emotion
3.5 - The Land of Milk and Honey
3.6 - What's the plan Stan?
3.7 - BONUS - The Steve Fountain interview

Part 4 - Let's write a proposition

We're live with Part 4 of the course. Can you believe we're at the final module already?

In this module we're going to bring it all together.

I'm going to show you how to structure a great proposition. Keep your workbook to hand because we're going to need to use the results of some of the exercises you did earlier in the course.

It's time to write a proposition and complete your Message Book.
4.1 - Why? An introduction to the Golden Circle
Your solution - Worksheet
4.2 - How? How is more than just how
4.3 - What? We pull it all together
Your proposition - Worksheet
Sample long form proposition - Document
4.4 - The importance of key messages
Key messages - Worksheet
4.5 - The Message Book
The Message Book - Worksheet
4.6 - Final thoughts
Action plan - Worksheet